Monday, December 01, 2008


Did you know there was a such thing as a "Pretween"?!

Okay, so when we were kids, there were Teens - short for teenagers - kids in adult bodies (13-19 year olds).

And then they came up with a name to recognize the wanna-be-teens (10-12 year olds): Preteens.

But, I suppose, 10 year olds are too savvy these days, and now advertisers have begun naming Kindergarten-2nd graders (4-9 year olds) Pretweens.

And, believe it or not, some advertisers consider 1-3 year olds a part of the Pretween market!

So, you ask yourself, "Self, what do advertisers think that little Pretweens can do for them?...They certainly don't make their own money. They can't drive or even buy their own clothes."

Pretweens can nag. The same way their older siblings, Preteens, do. Nag, nag, nag.

And parents these days don't necessarily need to wait until their child nags for the coolest toy or item of clothing. The wonderful thing about today's parents are they are the ones wanting to dress their babies as teenagers.

Now, I'm not saying there is anything inherently wrong with these specific outfits on these little people - well, expect maybe the belly showing on that one kid - but what I am saying is there is a trend towards dressing our babies as teenagers or little adults.

And this is a big problem.

Toddlers aren't Pre-Tweens.
Toddlers are just learning about their world. Pre-Tweens are already making decisions in it. Toddlers are guided along through life. Pre-Tweens are telling others what they expect from life.
Toddlers need protecting. Pre-Tweens don't need to be sheltered.

If we see our babies as small teenagers, there is no more childhood left.

No comments:

Post a Comment